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Foremost Researches How America Plays in Recent Countrywide Market Study

Grand Rapids, MI -It’s easy to paint a picture in your mind of the person who owns a motorcycle, boat and off-road vehicle. They truth is, you may be surprised who owns them and what they do with them.

Foremost Insurance Company released its latest Market Facts: How America Plays, targeting “toys” and the people who own them. Foremost publishes this survey once every three years, in addition to surveys about manufactured homes and RVs.

The survey captures basic demographic information like average age and income, and drills down into areas such as most read publications and regularly attended activities.

“Insurance agencies, trade publications and dealers among many others may find this information useful in their day-to-day operations,” says Joanna Carey, market development manager, Foremost. “Over 35,000 respondents completed the survey on over 67,000 items developed from U.S. Census Bureau data. This is a comprehensive look at who buys these items, what they look like, and where else they are investing their time and money. Foremost finds this information invaluable to our marketing and retention strategic planning in an ever-changing market” says Carey.

You can access this free market report within the product sections of Foremost.com. To view the report now, click here.